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One. In literal terms, it is a number. For HTC, however, it is a branding strategy – the foundation upon which the entire company is based now. Just take a look at the One line and you will easily understand that this is the manufacturer's pride and joy. There is a very good reason for that: in a crowded smartphone market, HTC is the underdog to the titans like Samsung and Apple. The company needs to stand out if it even wants the opportunity to prove itself to consumers.
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